Sjór Means Ocean.
A name rooted in Iceland. A standard rooted in purity. Our omega-3s begin in the world’s cleanest waters, harvested responsibly, certified globally, and tested rigorously. Because wellness should be as pure as the ocean itself.
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At SJÓR, purity isn’t a promise — it’s a standard. Every decision we make reflects our deep respect for the ocean and our commitment to uncompromising quality. We value ethical sourcing.Our omega-3s come from fisheries that meet the world’s most respected sustainability standards — including Friend of the Sea (FOS), the Marine Stewardship Council (MSC), and Icelandic Responsible Fisheries (IRF). These certifications ensure that every fish is caught responsibly, with full traceability and respect for marine ecosystems.We value scientific integrity.We partner with a family-owned Icelandic fishery that is a proud member of GOED, adhering to the highest international benchmarks for EPA and DHA purity, potency, and safety.We value transparency and safety.Every batch of Ocean Pearls undergoes independent third-party testing through world-class labs such as Eurofins, verifying potency and confirming that our products are free from heavy metals, toxins, and environmental contaminants.
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Our brand is a tribute to nature's timeless allure and formulations that embody the essence of alpine purity and sophistication. Thoughtful and sustainable design extends to everything we produce.